Franchise Disclosure Document (FDD) Playbook

This guide helps marketing and development teams interpret the 23 FDD items and identify signals that inform outreach, qualification, and due diligence.

1. How to triage Item 1–4 corporate disclosures.
2. Extracting Item 5–7 fees into a comparable fee stack.
3. Analyzing Item 19 earnings claims and normalizing ranges.
4. Spotting litigation and bankruptcy red flags (Items 3 & 4).
5. Using Item 20 charts to profile expansion velocity.
6. When to pull secretary of state filings for cross-validation.

Email [email protected] for the latest PDF version or access it directly inside the Franchisefox portal under “Resources & Templates”.