Guide

Franchise Disclosure Document (FDD) Playbook

Interpret the 23 FDD items like an analyst so you can spot the right franchise brands, surface operator signals, and arm revenue teams with proof for every outreach.

1. Triaging Items 1–4 to understand corporate structure, litigation, and financing health.
2. Turning Items 5–7 into a comparable fee stack and total cost of ownership.
3. Normalizing Item 19 earnings ranges across industries and investment levels.
4. Flagging bankruptcy risks and past disputes buried in Items 3 and 4.
5. Profiling expansion velocity using Item 20 openings and closures.
6. Layering secretary of state filings to confirm ownership and territory transfers.

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